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(London.CityRegiions.com, November 16, 2012 ) West Midlands, UK -- Heading into wedding and festival season, gold and jewelry sales are expected to regain their strength after an unprecedented lull to start the year.
From 2011, sales have dropped by nearly 8%, and the lack of demand for gold has been a big factor.
Addressing the lack of demand is the non-profit organization World Gold Council, nearly 930 tons of gold was sold in 2011 and the creation of the new brand, Azva is in response to the unfortunate drop in gold sales in 2012. The hop is that it will revitalize the market in anticipation of wedding and festival season in India.
Many jewelry manufacturers are already on board with the World Gold Council to produce Azva, and the new brand has linked with many vendors including GRT, Joy Alukkas, Khazana, Malabar Gold, NAC, Nathella Sampathu, and Prince Jewelry. While Azva specializes in wedding day jewelry, the exposure of this new brand should not only revitalize the demand for gold, but also jewelry in general, which for one reason or another, has not sold well in 2012.
It has been reported that nearly half of Azva design jewelry has been sold for wedding purposes thus far and targets 23-year-old to 30-year-old women, who are looking to sparkle and shine on the most important day of their lives. It has been speculated that Azva will branch out to other types of jewelry in order to expand the brand as well as help the market.
The World Gold Council will sell Azva in select cities throughout India in anticipation of the upcoming Diwali, a famous five day festival observed by many religious sects throughout India including Jains, Sikhs, Hindus, and Buddhists. The Council is planning on offering the brand throughout all of India within a year, which could potentially increase sales for years to come in the jewelry industry.
About Marlows-Diamonds.co.uk:
Marlows-Diamonds.co.uk (http://www.marlows-diamonds.co.uk/) is an online resource for high-class jewelry, especially when looking for a special diamond ring. People can view a wide array rings, bracelets, pendants, that special diamond engagement ring or engagement rings. Visitors also can learn about the history of Marlow’s Diamonds and find a buying guide for diamond rings, diamond engagement rings and diamond wedding rings.
Marlows-Diamonds
Customer Service
44 (0)121 236 4415
enquiries@marlows-diamonds.co.uk
Source: EmailWire.Com
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