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(London.CityRegiions.com, February 21, 2013 ) London, U.K -- To be worthy of being dubbed worthy of following by the throngs of twitter followers can be a tough task to pull off. Even though can be trying to stay active enough with your name and/or brand on Twitter to keep the loyal fans following. Many brands have been striving toward a way to keep respective fans interested and following, including keeping them engaged in the brand itself. A few days back, Twitter witnessed the usual 'timepass' hashtag trending with one more 'replace them”.
The latest trend was #ReplaceMovieTitlesWithSale' and was the top trending. This was all part of 'I Love Sale' television campaign that was put forth by Ecommerce portal Myntra, in the companies attempt to promote the End of Season sale.
Within the context twitterati were invested to describe what products features in the 'I love Sale' would be called if they were made into a movie. The move engaged fans, asking for creativity and a lighthearted interaction. The maneuver also added a prize that involved gift vouchers. Some examples of tweets were, “Sale mil gaya, Ek thi Sale For”SALE”ee and Kai Po Sale.
By being able to reach the million-fan milestone, Myntra began to integrate Twitter into its campaign to pull traffic from the Facebook community. The company updated the wall to inform about the campaign along with interesting posts. On Children's Day, the brand had launched #Bachpanstyle, wherein contestants were asked to share the style of their childhood via pictures in the hashtag.
Facebook was also used to promote while Twitter became a medium of execution. The pictures were pinned on to a specific designed Pinterest Board.
By running a contest on Twitter in order to create buzz, brands are finding it easier to connect to the throngs of followers. Twitter continues to be the strongest medium for creating buzz for the companies.
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Source: EmailWire.Com
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