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(London.CityRegions.com, May 19, 2013 ) Wetherby, UK -- BI Intelligence, Business Insider’s research subscription, has found that mobile video has begun to accumulate scale, and turned out to be one of the few types of mobile content reliably earns money and drives premium ad rates.
The fact that the increase in mobile viewing isn’t a surprise, as smart phones are a huge integration of peoples lives; however, the amount of increase was astounding. Video on smartphones reached 41 million people by the end of last year. Additionally, as of January 2013, 41 percent of smartphone owners watch video on the device as opposed to 22 percent as recently as April 2012.
The mobile video ad market during that period boomed to over $520 million dollars, which was 13% of all ad revenue earned from watching videos.
Researchers noted that the amount of tablets were doing most of the heavy work for video and gaming, which makes sense as there was an increase in tablet buying through 2012. Tablet video viewers, compared to smartphone users, tend to spend most of their time on longer videos. According to the research, tablet users spent 63% of their time on video sessions over 10 minutes in length. A separate survey showed that watching videos and sharing them were one of tablet owners’ favorite things to do.
The study finds that the rollout of faster 4G networks, younger audiences gravitating to mobile viewing, and the spread of tablets as the main reasons for the increase in video viewing, and researchers expect a continuing rise.
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