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(London.CityRegions.com, June 15, 2013 ) London, UK -- Driving whilst distracted is a well-known hazard for drivers, however, few studies note the dangers of being a distracted pedestrian. According the Liberty Mutual Insurance Pedestrian Safety Survey, 60% of pedestrians text, email, talk on a phone, or otherwise remain distracted whilst crossing the street.
The study found 70% of pedestrians consider the activities dangerous to partake in while attempting to cross roads. That means a large cross-section of pedestrians knowingly enter into dangerous activity while crossing at crosswalks.
Such distractions have been a contributing factor in one way or another to 4,280 pedestrian deaths in traffic accidents, according to numbers gathered from a 2010 study from the National Highway Traffic Safety Administration (NHTSA).
"So much attention has been paid, and rightly so, to distracted driving that we have ignored the fact that distracted walking and crossing can be just as risky," said David Melton, a driving safety expert with Liberty Mutual Insurance and managing director of global safety. "From an early age, we all learn how to safely cross the street -- look both ways, wait for the walk sign -- but as adults many of us seem to forget those simple rules."
Over 1,000 adults were surveyed in the Liberty Mutual Insurance study, with 55% of those surveyed stating that they considered interacting with technology whilst crossing streets a dangerous activity. The study found that the activity was considered it more dangerous than rushing across the street to beat a light-change. The numbers underline that distraction is considered inherently more dangerous than aggressive action, likely due ot the latter still being an aware state.
Pedestrian safety concerns are proven a valid one given the 2011 report from the U.S. Consumer Product Safety Commission that found over 1,100 individuals were treated in hospitals after being injured cross while distracted by some form of electronic device.
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