|
London, UK Business News
|
Home | Submit Press Release | Advertise | Submit Website
(London.CityRegions.com, July 29, 2013 ) Bolton, UK -- Some major hotel chains are getting together with popular wineries to create their own private labels, hold special wine events and start wine clubs. Kimpton Hotels was one of the first hotel chains to offer free wine hours through their Wines that Care program. Affinia Hotels has recently followed suit by offering a free wine hour at four of the chains five New York City properties, five nights a week. You can go to wine hour at any of the four properties if you stay at any one of Affinia’s New York City hotels.
Chekitan Dev, author of Hospitality Branding and associate professor at Cornell University's School of Hotel Administration says, "This is one example of hotel brands expanding their 'footprint' and therefore their engagement with their guests by making themselves about more than simply lodging. By keeping themselves 'top of mind' in this way, they hope to be the brand of choice for the guest's next lodging stay."
Treasury Wine Estates in Napa Valley has teamed up with JW Marriott Hotels and Resorts to form the JWM Wine Club. Club members receive their choice of two of four wines each quarter to be shipped to them for the cost of $150. Complementary recipes from a hotel executive chef and wine tasting notes from a JW Marriott wine ambassador are included with the membership.
Chateau Ste. Michelle has also collaborated with Sheraton Hotels and Resorts for Starwood Preferred Guests. On July 24, Sheraton will also begin five wine-tasting events, starting in Chicago. Repeat guests can redeem points for membership in the club. Twelve thousand Starpoints, for example, will provide a six-month membership in the club as well as two quarterly shipments of two bottles of wine.
Napa's Folio Fine Wine Partners teamed up with Hyatt Hotels & Resorts to create a private label, Canvas. Canvas is available for sale at the winery, at www.hyattathome.com and is served at the hotel restaurants.
About AbsoluteHomeTextiles.co.uk
Absolute Home Textiles (http://www.absolutehometextiles.co.uk) is a website for retail customers. The company supplies wholesalers and retailers along with laundries, nursing homes, care homes, hotels and all other institutions with home textiles. It imports and manufactures the products it sells.
Absolute Home Textiles
Customer Service
01204 411403
news@postpressrelease.com
Source: EmailWire.Com
|
|
|
London, UK News by Region
|
|
|
Press Release Writing & Distribution
We write and distribute your press release to online major media outlets for only 199. Fast turn around.
More on
Press Release Writing & Distribution
LONDON, UK TV NEWS
|