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(EMAILWIRE.COM, March 29, 2012 ) United Kingdom – Mention the word trade show to any business and you’ll get one of two things - an expression of sheer fear or the ‘lightbulb moment’ of a perfect opportunity.
For Michael Miller, Director of The Amazing Exhibitionists, his experience proves only the latter. In fact, after heading up a company thatÂ’s got over thirty five years of solid experience in its field, Michael is convinced that attending trade shows or live events is the ultimate opportunity for any business.
“In itself, the trade show industry is worth billions each year – proving it’s a popular proposition for many” he says.
Continuing, “The initial advantages are obvious. You’re introducing your business to prospects outside of your regular market, expanding to a much wider audience and benefiting from huge exposure. This often leads to new partnerships, joint ventures and an awesome return on the investment”.
With almost four decades and thousands of trade shows under the companyÂ’s belt, Michael says there are several benefits to attending a trade show or live event that most businesses are unaware of:
1. Events and trade shows can uplift sales - After seeing a brand at a trade show or live event, almost 30% more visitors indicated 'I would like to buy it'.
2. Trade shows build and solidify relationships with corporate customers – Almost 40% of visitors to a trade event report that they are more likely to remember a brand after seeing them face-to-face, with one in five claiming this implicitly.
3. Live events and trade shows are the best form of marketing - Before a attending show, a third of visitors viewed them as "a valuable method of marketing as you can communicate with the company personally”, with this dramatically rising to three quarters after the event. In fact, one in five later reported positive subconscious feelings as a result of attending the show and seeing a brand first-hand.
4. Events help customers effectively make purchasing decisions – Before an event, one in three people said that trade shows "make it easier to decide to buy". This rose to over three quarters afterwards, with these individuals also reporting a positive subconscious gain.
MichaelÂ’s words are certainly based on rock-solid experience; his company has worked extensively through the United Kingdom, Europe and even the United Arab Emirates to provide the most thorough exhibition stand design and contracting service. In fact, they're one of the few exhibition stand contractors in the UK to produce two or even three-floor exhibition stands, able to incorporate private meeting rooms, receptions, demonstration areas and more.
With so many years of success, what is his secret to cracking the industryÂ’s egg?
“Great customer service” he attests. “For example, we produce each potential client a free 3D design and quotation for their approval before taking a penny from them. We’ll also do everything within our power to meet their every need.”
“Every business should be attending a trade show – and everyone needs to stand out in doing so. That’s our specialty and that’s what we’ll continue to do for thirty five more years and beyond” Michael concludes.
For more information, please visit: http://www.theamazingexhibitionists.com
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About The Amazing Exhibitionists
We are The Amazing Exhibitionists, and we like to think we are pretty amazing. We have been designing, building and providing the ultimate exhibition stand service to our clients for over 35 years, so if youÂ’re looking for reliable and experienced stand contractors, weÂ’re it.
Our wealth of knowledge, professionalism and attention to detail ensure visual and imaginative impact with every display stand, while remaining practical and within your budget. Our one stop service allows our clients to achieve all their creative requirements with one company, from concept through to completion. Whatever your needs and whatever your budget we are the exhibition contractors for you.
We offer a wide range of services including the conceptualisation, design, construction, management and transpor-tation of your exhibition stands. As well as much more including entirely custom built, modular, shell and double decker exhibition stands.
The Amazing Exhibitionists
Michael Miller
01992 566 755
michael@theamazingexhibitionists.com
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