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(EMAILWIRE.COM, December 25, 2012 ) West Sussex, U.K -- A new set of Internet domain names promises to shake up the Web.
The organization that controls domain names, ICANN, is conducting a lottery draw in Los Angeles to choose which addresses will debut.
One of the names is just right for the season: .christmas.
Others include .islam, .news and .search. The new domain names have caught the interest of big companies, government agencies and organizations that aim to grab the catchiest addresses.
About 1,000 domain names will go live next year, and in early 2013, the first new Internet suffixes will become available.
Other names with commercial potential include .blog, .hotel and .music. The promotional company for the British capital, London & Partners, is already seeking .london.
A company titled Uniregistry has its sights set on .christmas. In its application, the company sets out its vision for the top-level domain.
“Christmas deserves its own online space as a home for all meanings, activities, and services related to the holiday,” the document states. “All of the wonderful uses of the internet in the support of the Christmas season will be enhanced by the .christmas generic top-level domain. When the top-level domain .christmas is appended to the end of (a) website name, the site’s viewers will have an immediate context for the content about to be viewed.”
Dot-brands will bring big changes to the Web, according to a top staffer at an Internet firm.
“The Internet is a mysterious and magical thing – and soon it could have its own winter wonderland in the form of .christmas,” Roland LaPlante, chief marketing officer at Afilias, told The Guardian. He added that the domain name could help give shoppers confidence that their transactions would be safe.
“The domain is also secure against naughty counterfeit listers, so you can shop without fear of getting coal in your stocking,” he said.
He said the domain name could help consumers take care of their Christmas needs.
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