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(London.CityRegions.com, June 15, 2013 ) Stockport, UK -- The German shoemaker Adidas has created a three-year strategy in order to revive its businesses in India, as it moves forward to gain good will back after suffering from the irregularities in the Reebok India section last year.
“It takes time to recover. We target to revive Reebok’s India business, wipe out losses and strengthen the brand presence by 2015. Our focus is now on business. We remain committed about the Reebok brand in India,” said Adidas Group India managing director Erick Haskell.
The sportswear company has brought in Haskell, who was pivotal in writing and growth for Adidas in China. The goal is to create a 'fresh start' after the fraud scandal of former managing director Subhinder Singh Prem and the Chief Operating Officer of the company was exposed.
Last may, Reebok India filed an official police report regarding the issue. Investigations are ongoing and Haskell noted that ““We are cooperating with investigations.”
“We’ll have to recover all losses through future business. But we will ensure that such an incident does not happen anywhere else,” he said, adding the company had initiated the “fresh start” campaign in February 2013.
There has been nearly 12 months of silence from the company as they prepare to open over 100 stores under the brand. “Of this, 50 would be new stores and the remaining 50 will be renovation of our existing stores,” he added.
“What happened in the past is behind us. We are now growth-focused and we will start with our new retail format of ‘fit hub’ stores in India,” Haskell said. The Reebok fit-hub stores offer fitness and training products besides advice, guidance and information on community-based fitness events. The first ‘fit hub’ store will come up at Gurgaon, followed by one in Faridabad, two in Chennai and one in Mumbai.
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