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(London.CityRegions.com, July 18, 2013 ) London, UK -- The burgeoning online shopping market that has become widespread within the Indian markets is now being driven by the even wider-spread use of coupons, says the Cuponation study.
The only portal found that 80% of Indian respondents stated they found retailers more attractive when a promotion was offered by the company, reports the Inside Retail Asia.
The research noted further that 85% of Indians were currently using coupons to take advantage of particular discounts. That is above the global average by 8%.
"The online shopping scene and the concept of using coupons in India looks very promising as compared to the advanced markets for online marketing, such as the US, Germany and Brazil," said Sahil Shah, managing director of cuponation.in.
A majority of traffic for the coupons and discounts of other types tend to stem from particular search engines. Social media sites also play a part in the dissemination of the engines, while blogs play a role as well. The marketing for coupons focuses more on these three avenues than anywhere else.
According to the numbers collected, 76% of Indians that replied would reply to promotions to the online shops at least three times per month.
A Nielsen paper noted that while issuing coupons is increasingly common in practice, it has been generally limited to regular coupon types. Such coupons are not personalized and thus they are rendered less useful overall.
The Nielsen paper also noted that an increase in personalized coupons did afford mobile and digital coupons to be rendered more effective. The use of personalized coupons spurred targeted consumers to spend money more than general coupons did. The authors noted that it was more than likely to be a growing trend as more information can be collected through online venues like social media.
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