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(London.CityRegions.com, August 20, 2013 ) London, UK -- According to a new study conducted by Optimus Performance Marketing (OPM), only one third of online business owners in the United Kingdom understand affiliate marketing. Affiliate marketing allows online businesses to make money by rewarding affiliate online publishers for attracting customers to their site. This lack of participation in a moneymaking opportunity goes largely unnoticed by businesses that do a significant amount of business online. Many of these businesses have heard of affiliate marketing but have not yet taken the steps necessary to learn about its advantages and implement a strategy.
Seventy-two percent of the businesses surveyed said they need to learn more about it and just 34 percent accurately describe what affiliate marketing was. Of the 516 SMEs that took part in the study, 26 percent said they have an affiliate-marketing program, while 31 percent said they have consider it. Forty-four percent of the online businesses said the reason they do not have a program in place is that they lack the knowledge. Over half of those businesses that have a program hire an external agency to run things.
“The results are rather similar to what we expected among small to medium business owners, with a lack of knowledge apparent,” said Mark Russell, managing director at Optimus Performance Marketing. He considers the lack of knowledge about the potential benefits of affiliate marketing as a lost income opportunity. “It’s a shame that so many don’t realize the potential benefits of affiliate marketing, especially seeing as though so many of these business owners had an e-commerce element to their company and a transactional website,” Russell said.
About RevocoMarketing.co.uk
Revoco Marketing (http://www.revocomarketing.co.uk/) is a National Marketing business to business direct marketing company, based in the United Kingdom providing Field Marketing solutions across the nation and around the world.
Revoco Marketing
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Source: EmailWire.Com
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