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(London.CityRegions.com, July 15, 2015 ) London, United Kingdom -- As the world today continues to grow increasingly competitive from the point of view of ensuring that the products and services produced by a company distinguish themselves from the others available in the marketplace. It can be clearly seen that the businesses that wish to maximise their growth in the marketplace often make use of an external marketing consultant that will work with them for a defined period of time. Stephen C Campbell consulting is a strategic marketing consultancy that works with businesses from different market sectors and makes use of a market research based method to develop and execute business plans. Essentially the company provides excellence for clients by focusing on three main vectors; that of ...
1) Category Marketing 2) Market Segmentation 3) Channel Marketing
... this approach has proven itself to be successful because the data which comes from focusing on these three parameters is used to drive all activities within the business. This is exciting news for many of the businesses that are operating without defined marketing plans and operating with day to day activities that are maybe driven purely by the demands of the customers and not necessarily by that which the market place requires.
The benefit that has been experienced by companies that have benefited from this unique approach is illustrated with the following :- When a business puts its focus on "category marketing" the research based business marketing consultant mindset and branding strategy training approach is used to narrow down the category of the market that the company is focusing on. With increased attention being put on the products and services, the process goes on to look at the brand of the company &, the pricing of the services which leads to a more precise product definition. The resultant output from these activities enables the company to refine their service offerings in order to more closely align with the needs of the market place that has come as a result of the market research undertaken on their behalf. The adoption of this approach has been described as 'a breath of fresh air' by many.
This research based marketing approach has also proven to assist companies with their branding strategy which; needs to always be in alignment with the needs of the market place and not with that of the company !! Any focused digital marketing agency methodology is extensively used as a basis for determining the behaviour of the target market clients. Looking further into this, companies are benefiting from using this process by working on the buying profile of one of their chosen target market segments, then the profile is dissected to get down to the buying behaviour. The strategic marketing research based approach enables businesses to become more familiar with parameters such as ...
1) The user of the product or service 2) The purchaser of the said product or service offering 3) Finally ... the decision maker
... that final point can be critical to the success and / or failure of the marketing operations of any company as the resultant data driven approach will help the activities of the marketing body of the organisation to be directed to whoever fits into the categories given above. Remembering of course that they could all be the same person of there may be a need to make contact with all three separate individuals.
As for the many companies that do not have a defined marketing department of trained marketing professionals within the business, making use of such a strategic marketing and branding agency methodology within their business, can well mean the difference between success and failure in their chosen market space.
About Stephen C Campbell Consulting: Stephen C Campbell consulting is a Bristol based marketing consulting and training company that operates locally, nationally and internationally with experience of working extensively throughout the USA, Europe and the Far East.
Stephen C Campbell Consulting
Stephen C Campbell
+44 113 255 667
admin@stephenccampbell.com
Source: EmailWire.Com
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