|
London, UK Business News
|
Home | Submit Press Release | Advertise | Submit Website
(EMAILWIRE.COM, September 28, 2015 ) Armagh, Armagh -- Good Whiskey Hip Flasks, a company that specializes in designing, manufacturing and selling hip flasks and occasional gifts, recently announced that they are apologizing to their loyal customer base due to a marketing mistake.
When asked about the marketing mistake, they explained that when they looked at their product reviews, customers' comments and online testimonials, that they had their branding and marketing strategy all wrong. It is not a quality issue, as they said that their bestselling Good Whiskey Hip Flasks is only made out of high quality stainless and mirror-polished steel. It is also not a customer service issue as they said that they have the best customer service team committed and dedicated to delivering the best customer experience. It is not even a packaging issue as the product comes in a high quality black gift box packaging. The mistake is much more simple and fundamental than that that it was actually overlooked.
Good Whiskey Hip Flasks had previously marketed its products as occasional gifts or things that one could buy for someone for his/her birthday, Christmas, wedding and other special occasions. Good Whiskey has received comments and feedback from their customers regarding their product. They examined those comments and feedback and they discovered that most of their customers are saying that the phrase, occasional gifts entirely misrepresents the product as it is for them, a Gift for Life. It was compared to a friendship bracelet or a special pen or wallet that one receives during milestones in life like graduations, anniversaries, birthdays and the like. Based on customer feedback, a Good Whiskey Hip Flask is something that will be cherished for a lifetime.
Joe O'Reilly of Good Whiskey Hip Flasks USA shared that, "This recent learning goes to show that the phrase, the customer is always right is definitely true. Your customers are in the best position to identify what is wrong with your product because they have no bias to your product and they have a fresh perspective. In our case, they were able to point out that it was our marketing strategy. We were blown away by just how well received our product is, and how we had done our product an injustice. Rest assured we go on to represent the Good Whiskey Hip Flask as a Gift for Life."
About Good Whiskey Hip Flasks
Good Whiskey is a company based in Armagh, in Northern Ireland and produces a premium range of gifts, including hip flask gift sets.
Good Whiskey Hip Flasks
Gary McGeown
02837518833
contact@Good-Whiskey.com
Source: EmailWire.Com
|
|
|
London, UK News by Region
|
|
|
Press Release Writing & Distribution
We write and distribute your press release to online major media outlets for only 199. Fast turn around.
More on
Press Release Writing & Distribution
LONDON, UK TV NEWS
|