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(EMAILWIRE.COM, October 25, 2015 ) Armagh, Armagh -- Run Baby USA, a company that specializes in designing, manufacturing and selling high quality running belts has recently revealed in press conference the motivation for the company's signature product, the black running belt.
As John O'Loan, Founder of Run Baby shared he was training for an endurance and obstacle course event in the UK, called "Tough Guy" that is ran every year in January, and was doing his training run on a cold Tuesday evening in December. With snow on the ground in Armagh, Northern Ireland the training gear that night was a pair of leg skins, and a tee shirt and a hooded sweat top with pockets on the front.
Three miles into the training run he reached for the car key to his BMW, that he had placed in the front pocket of the hooded sweatshirt. It was gone. He then proceeded to retrace his steps, once that night and then again the next morning. The key was not found. Luckily for John he had a spare for the vehicle, but since that night, he was determined that this would not happen again, and this is the motivation for the classic Run Baby black running belt.
He conceptualized a running belt that is stretchable, not bulky and has compartments to keep valuable things like keys and mobile phones safe. He decided to hire a team of professionals composed of product designers to help him materialize his concept. They chose high quality lycra for the material to be used and chose black as the color of the belt. Soon enough, the product was retailed exclusively by the biggest e-commerce website in the world, Amazon and started selling like pancakes.
Joe O'Loan of Run Baby Running Belts shared that, "Until something like this happens to you, you don't realise just how valuable a running belt is. I wear one all the time when running, and now I know that my possessions, and particularly my car keys are safe."
About Run Baby
Run Baby Running Products, based in Northern Ireland, delivers high quality running products to the running community.
Run Baby
Gary McGeown
02837527046
gary@esi-ltd.ie
Source: EmailWire.Com
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