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(EMAILWIRE.COM, April 24, 2016 ) Liverpool, UK -- In recent years, SEO has undergone many transformations as search engines and businesses became locked into a fierce battle of wills, each trying to outwit the other. Global search engine Google has been at the forefront of developments, rolling out a number of increasingly complicated changes designed to improve search results. Despite Google claiming their changes were for the greater good, many companies have found them hard to understand.
SEO has moved from being a fringe strategy to forming the core element of any company's online presence, and ShootScope has played a major part in helping many businesses make the change.
However, unlike in the past, it's no longer sufficient to cram web content full of keywords and links, the Google Hummingbird algorithm is advanced enough to be able to spot the fakes. ShootScope says that it's now essential for any business who is serious about developing a winning strategy to have a site which is rich in content and genuinely useful to the customer.
The managing director of ShootScope, James Cosgrove, advised: "Although it's confusing for those who are new to SEO, Google Hummingbird has helped the market to focus on quality. This means that companies who are trying to build a solid reputation now have an advantage compared to when SEO first hit the market.Google and other search engines can now determine the context of any query and can deliver results which match far more closely to the original request. This provides a unique opportunity for businesses who have top quality content to appear much higher on the rankings."
Cosgrove acknowledged that SEO is an increasingly complex field, suggesting that for many companies expert help may be needed: "It's possible for anyone to apply the basics of SEO, improving the quality of their site and using critical keywords. However to get the best possible results, it's necessary to really understand the more intricate workings of Hummingbird, and that's where companies like ShootScope can help. Bringing in the experts can mean leaping from lower down the rankings to the top page of Google search results, with far less work than you might think."
While it's certain that Google will continue to adapt and change its algorithms in a bid to sidestep spammers, it's even clearer that SEO is here to stay and without a good strategy in place any business will struggle to maintain a presence online. For further reading visit www.shootscope.com
About ShootScope L14 0NX: Based in Liverpool, ShootScope offer a full complement of high quality digital marketing services to both local and worldwide companies. With a vision to become the most respected internet marketing agency, ShootScope aim to transform the way that businesses listen, speak and share online. The services they offer include content creation, web design, logos, social media and email marketing and they have a proven track record in search engine optimisation.
ShootScope L14 0NX
James Cosgrove
0151 601 2011
james@shootscope.com
Source: EmailWire.Com
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